ASA 2026 Pre-Event Series: From Local Brand to Global Reach
About This Event
Building a great product is only part of growing a successful business. Businesses also need to make sure the right customers can discover their products and services.
The ASA 2026 Pre-Event Series will explore how African businesses can use digital advertising to reach new customers, enter new markets and build global visibility.
The session, titled From Local Brand to Global Reach: Winning Customers Through Digital Advertising, will provide practical strategies for businesses looking to use digital advertising to grow beyond their local markets.
The discussion will focus on how businesses can:
Use digital advertising to reach potential customers
Expand into new markets
Increase brand visibility
Connect with customers beyond their local market
Use digital channels to support business growth
Build a stronger path from local recognition to global reach
Speakers and Panelists
The session will feature:
Kastiro Malcolm — Tukochain Limited
Eng. Joan Jerop — OneDev
Josepha Mafubo — Producer and Digital Marketer
CYUBAHIRO Safari Caleb — RDMC
King-son Ariweriokuma — Host
Event Format
The event will be held online through Zoom, making it accessible to participants from different locations.
Date: Tuesday, 6 October 2026
Time: 11 AM WAT | 12 PM CAT | 1 PM EST
Venue: Zoom
Registration
Participants can register for the event through Luma:
The session is aimed at providing practical strategies to help African businesses get discovered by more customers and expand their reach beyond their local markets.
No sessions available yet. Please check back soon.
Important Logistics & FAQs
